1. Introduction

AB Wedding Dress Alterations Manchester ("we", "us", or "our") is committed to protecting and respecting your privacy when you visit https://abweddingdressalterationsmanchester.co.uk/ (the "Website") or engage our bridal and wedding dress alteration services. This Privacy Policy explains what personal data we collect, why we collect it, how we use it, and your rights under UK data protection law (UK GDPR and the Data Protection Act 2018).

2. Information We Collect

We collect the following categories of personal data:

  • Identification & Contact Data: Name, postal address, email address, and telephone number you provide when booking fittings or appointments.
  • Service & Transaction Data: Details of your wedding dress alteration requirements, appointment dates, fitting notes, and payment information.
  • Technical & Usage Data: IP address, browser type, device information, and browsing behaviour on our Website, collected through cookies and similar technologies.
  • Marketing & Communications Data: Your preferences regarding marketing communications, promotions, and service updates.

3. How We Collect Your Data

  • Direct Interactions: When you complete our online contact form, call or email us, or attend an in-person consultation.
  • Automated Technologies: Through cookies and website analytics tools when you browse our Website.
  • Third-Party Sources: From payment providers, appointment scheduling platforms, and analytics providers such as Google Analytics.

4. How We Use Your Data

We use your personal data to:

  • Provide and manage wedding dress alteration services and consultations.
  • Process payments and send booking confirmations or invoices.
  • Communicate appointment reminders, service updates, and marketing communications (where you have consented).
  • Improve our Website, services, and customer experience through analytics.
  • Comply with legal, accounting, and regulatory obligations.

5. Legal Basis for Processing

Under the UK GDPR, we rely on the following lawful bases:

  • Contractual Necessity: To provide the alteration services you have requested.
  • Legal Obligation: To comply with tax, accounting, and legal requirements.
  • Consent: Where you have agreed to receive marketing communications. You may withdraw your consent at any time.
  • Legitimate Interests: To improve our services, protect our business, prevent fraud, and maintain website security.

6. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes described in this Privacy Policy. Financial records are generally retained for up to seven years, while customer service and marketing information may be retained for up to two years after your last appointment unless a longer retention period is required by law.

7. Data Sharing

We may share your personal data with:

  • Service Providers: Including payment processors, appointment booking systems, website hosting providers, and IT support.
  • Legal & Regulatory Authorities: Where disclosure is required by law or necessary to protect our legal rights.
  • Marketing & Analytics Providers: Where applicable and with your consent.

8. International Transfers

Your personal data may be transferred outside the UK where required for cloud storage or third-party services. Where this occurs, appropriate safeguards such as Standard Contractual Clauses are used to protect your information.

9. Cookies

Our Website uses cookies to improve your browsing experience, analyse website traffic, and help us enhance our services. You can manage or disable cookies through your browser settings. Please refer to our Cookie Policy for more information.

10. Security

We implement appropriate technical and organisational measures, including secure hosting, restricted access, and data protection procedures, to safeguard your personal information.

11. Third-Party Links

Our Website may contain links to third-party websites. We are not responsible for their privacy practices or content, and we encourage you to review their privacy policies separately.

12. Changes to This Policy

We may update this Privacy Policy from time to time. Any updates will be published on this page with the revised effective date.

13. Your Rights

Under UK GDPR, you have the right to:

  • Access your personal data.
  • Rectify inaccurate or incomplete information.
  • Request Erasure in certain circumstances.
  • Restrict or Object to processing.
  • Request Data Portability where applicable.

To exercise any of these rights, please contact us using the details below.

14. Contact Us

If you have any questions about this Privacy Policy or wish to exercise your data protection rights, please contact us

We will respond to your request promptly and in accordance with applicable UK data protection legislation.